Services
What I do
Search Engine Optimization include
high-quality content that sets you apart from competitors and appeals to both your audience and search engine crawlers. Putting effort into the quality of your content provides numerous benefits such as.
Improved Search Engine Optimization (SEO)
Increased User Engagement:
Enhanced Brand Authority and Credibility:
Better User Experience (UX):
Higher Conversion Rates:
Increased Social Media Engagement:
Website Speed Optimization: Optimizing website loading speed by reducing unnecessary code, compressing images, leveraging browser caching, and minimizing server response time.
Mobile-Friendly Design: Ensuring that a website is designed and optimized for mobile devices, with responsive design, mobile-friendly URLs, and mobile usability.
XML Sitemap Creation and Submission: Creating and submitting an XML sitemap to search engines to help them understand the structure and content of your website.
Website Accessibility: Ensuring that your website is accessible to all users, including those with disabilities, by adhering to accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG).
Robots.txt Optimization: Optimizing the robots.txt file to properly control search engine crawlers’ access to different parts of your website and prevent crawling of duplicate content or sensitive information.
Canonicalization: Implementing canonical tags to consolidate duplicate content or URLs to avoid duplicate content issues and improve crawl efficiency.
URL Structure Optimization: Optimizing website URLs to be descriptive, user-friendly, and search engine-friendly, with relevant keywords and proper use of hyphens.
HTML Tags Optimization: Optimizing HTML tags such as title tags, meta descriptions, header tags (H1, H2, etc.), and alt tags for images to improve relevancy, user experience, and search engine understanding of your content.
SSL/HTTPS Implementation: Implementing SSL (Secure Socket Layer) or HTTPS (Hypertext Transfer Protocol Secure) to encrypt data transmitted between the website and users, improving website security and trustworthiness.
Structured Data Markup: Implementing structured data markup using schema.org or other markup formats to help search engines understand the content and structure of your website, which can result in rich snippets or enhanced search results.
Website Crawling and Indexing: Ensuring that search engines can properly crawl and index your website’s pages, including checking for crawl errors, optimizing robots meta tags, and managing the use of “noindex” and “nofollow” directives.
Website Navigation and Internal Linking: Optimizing website navigation and internal linking structure to improve user experience, facilitate crawling, and distribute link equity to important pages.
Google Ads Marketing
As a google ads expert I take several steps to ensure effective targeting, compelling ad copy, and optimal performance. Here’s a list of the typical tasks that a Google Ads expert would undertake during the campaign creation process:
Understanding Business Objectives: The first step is to have a thorough discussion with the client or stakeholders to understand their business goals, target audience, budget, and key performance indicators (KPIs).
Keyword Research: Conduct comprehensive keyword research to identify relevant keywords and phrases that potential customers might use to search for products or services related to the client’s business.
Campaign Structure: Organize the campaign into logical ad groups, each focusing on a specific theme or set of keywords, ensuring better control over budget allocation and relevancy.
Competitor Analysis: Analyze competitor’s ads and strategies to identify opportunities, understand the market landscape, and improve campaign differentiation.
Ad Copy Creation: Write compelling and relevant ad copy for different ad groups, highlighting unique selling points, and incorporating keywords for higher ad relevance.
Landing Page Optimization: Recommend or assist with the optimization of landing pages to ensure they align with the ad messaging and offer a smooth user experience.
Ad Extensions: Set up ad extensions such as sitelink extensions, call extensions, location extensions, etc., to enhance the visibility and functionality of the ads.
Bid Management: Implement appropriate bidding strategies to optimize ad performance based on the client’s goals and budget constraints.
Ad Scheduling: Schedule ads to run at specific times and days of the week, depending on when the target audience is most active or during specific promotions.
Geo-Targeting: Refine targeting settings to focus on specific geographic locations relevant to the client’s business.
Device Targeting: Adjust bids and ad copy to target specific devices like desktops, mobiles, and tablets, based on performance data and user behavior.
Negative Keywords: Add negative keywords to prevent ads from showing up for irrelevant searches, thus improving campaign efficiency.
Conversion Tracking: Set up conversion tracking to measure the success of the campaigns and understand which keywords and ads are driving valuable actions.
Quality Score Improvement: Continuously optimize ad relevance, landing page experience, and expected click-through rate to improve the Quality Score, leading to better ad rankings and lower costs.
A/B Testing: Conduct experiments by running different variations of ads to identify the most effective messaging and design.