About Me
I am a Passionate Digital Marketer based in New York, with 10 years in Search Engine Optimization & Google Ads Management.
A record of achieving goals
Born and raised in New York City. I grew up bike riding and playing every sport that can be played on pavement Until I got to high school and transitioned to football and wrestling. After high school, I pursued a degree in Business Administration and Management at City College of New York, which I achieved with honors. I had many interests in different industries of IT. I am fascinated by general IT support, low-voltage wiring, coding, data analytics, and of course digital marketing. I tested my degree of interest in each field for a time to confirm where my passion lies. After some exploration, I was able to confirm that my heart lies with digital marketing.
My Skills
Learning never stops and I am always looking to improve in the technologies and methods needed to be the best in my field. Digital marketing is not a field where one can “know everything” it is constantly evolving and those in that field should strive to do the same
My Experience
2022-Current
Penn Foster Group
Search Engine Optimization Specialist
As an SEO Specialist at Penn Foster, I worked to enhance the online presence of the organization by optimizing the website for search engines and improving overall user experience. My role combined technical expertise and strategic content initiatives to drive measurable results in organic growth and engagement.
Key Contributions:
- Optimized Technical Performance: Conducted detailed site audits to identify and resolve issues such as slow page load times, broken links, duplicate content, and improper use of canonical tags. This ensured seamless crawling and indexing by search engines while improving user experience.
- Enhanced Mobile and Desktop Usability: Implemented strategies to optimize mobile performance, ensuring compliance with Google’s mobile-first indexing standards. On desktop, I refined website architecture and URL structures for better navigation and search visibility.
- Strategic Content Optimization: Led keyword research initiatives to identify high-impact opportunities, crafting content strategies that aligned with user intent. Optimized meta tags, headers, and internal linking structures to improve rankings and engagement.
- Structured Data and Rich Results: Integrated schema markup to enhance search engine understanding of the website’s content, leading to increased visibility and richer search results.
- SEO Monitoring and Maintenance: Regularly monitored site health using tools like Google Search Console and SEMrush, addressing indexing issues, managing XML sitemaps, and fine-tuning strategies to keep pace with evolving search engine algorithms.
These efforts contributed to a significant improvement in organic traffic, higher search rankings, and increased visibility for Penn Foster’s educational offerings, ultimately supporting the institution’s mission to provide accessible learning solutions.
2021-2022
Giffen Design
SEO / SEM Specialist
In my role as an SEO/SEM Specialist, I developed and executed strategies that leveraged both organic search optimization and paid search advertising to drive measurable business outcomes. My work focused on improving website performance, optimizing ad campaigns, and aligning marketing efforts with user intent and business goals.
Key Contributions:
SEO Optimization:
- Conducted technical audits to identify and resolve issues affecting crawling, indexing, and performance, such as slow page speeds, broken links, and duplicate content.
- Optimized website architecture, meta tags, and landing pages to improve search rankings and enhance user experience.
- Performed in-depth keyword research to target high-impact search terms for both organic content and paid campaigns.
Google Ads Campaign Management:
- Created, launched, and optimized pay-per-click (PPC) campaigns on Google Ads, focusing on improving click-through rates, Quality Scores, and return on investment (ROI).
- Wrote compelling ad copy and designed high-converting landing pages tailored to specific audience segments.
- Utilized advanced targeting methods, such as geo-targeting and audience segmentation, to ensure ads reached the most relevant users.
Performance Tracking and Optimization:
- Regularly monitored campaign performance using tools like Google Analytics, Google Ads, and SEMrush, refining strategies based on data insights.
- Conducted A/B testing on ads and landing pages to improve engagement and conversion rates.
- Provided detailed reporting on organic and paid performance metrics, offering actionable insights to stakeholders.
By blending technical SEO expertise with effective SEM strategies, I successfully increased website traffic, improved search rankings, and boosted ad campaign ROI, delivering impactful results across both organic and paid channels.
2019-2021
Gazelle Intense Solution
Project Coordinator
As a Project Coordinator at Gazelle Intense Solutions, I ensured the seamless execution of projects by implementing structured project management processes. My role required a balance of organization, communication, and analytical skills to keep projects on track, within budget, and aligned with client objectives.
Key Contributions:
- Project Planning and Coordination:
- Defined project scopes, objectives, and budgets in collaboration with clients and stakeholders.
- Developed detailed schedules, ensuring all project milestones were clearly outlined and achievable.
- Assigned tasks to internal teams, monitored progress, and coordinated efforts to meet deadlines.
- Budget Management and Reporting:
- Assisted in creating and modifying project budgets, providing accurate cost estimations to keep projects within financial parameters.
- Prepared monthly budget reports using dashboards, charts, and other visualization tools, ensuring stakeholders had a clear understanding of financial performance.
- Stakeholder Communication:
- Acted as the primary liaison between clients and internal teams, ensuring requirements, scope, and objectives were clearly defined and met.
- Managed Requests for Information (RFIs) and submittals to maintain effective communication across all project phases.
- Team and Vendor Management:
- Supported vendor selection, qualification, and performance evaluation processes to ensure high-quality deliverables.
- Facilitated internal team collaboration and resolved scheduling conflicts to keep projects on track.
Through meticulous planning, effective communication, and a results-driven approach, I played a vital role in delivering successful projects that met both client expectations and company standards.
2014-2019
Tread Bike Shop
Digital MArketing Manager
As Digital Marketing Manager at Tread Bike Shop, I spearheaded the company’s online marketing initiatives, driving customer engagement and boosting sales through innovative digital strategies. My work combined SEO, SEM, email marketing, and social media management to create a comprehensive approach to digital growth.
Key Contributions:
- Search Engine Optimization (SEO):
- Conducted in-depth keyword research to ensure the website and campaigns targeted high-performing search terms relevant to the business.
- Implemented updates to the company website, optimizing pages for promotions, special events, and improved usability.
- Researched market trends and best practices to refine SEO strategies and enhance online visibility.
- Search Engine Marketing (SEM):
- Managed Google Ads campaigns, optimizing for click-through rates and ROI by analyzing performance metrics and adjusting strategies.
- Explored and tested new digital marketing channels to expand the company’s reach and customer base.
- Social Media and Email Marketing:
- Developed and executed social media campaigns to promote products, engage with the community, and drive traffic to the website.
- Managed email marketing efforts, creating engaging newsletters and promotional content that aligned with business objectives.
- Data-Driven Decision Making:
- Collected, cleaned, and analyzed marketing data, creating visualizations and written summaries to present insights to a variety of stakeholders.
- Worked cross-functionally to automate data acquisition and reporting processes, enabling more efficient decision-making.
- Client and Vendor Relations:
- Interfaced with clients to resolve website usability and functionality issues, ensuring satisfaction and retention.
- Built and maintained relationships with vendors and marketing partners to support collaborative promotional efforts.
By blending creativity, analytics, and technical expertise, I successfully improved Tread Bike Shop’s online presence, strengthened customer relationships, and supported sales growth through targeted digital marketing strategies.